If you love them too and decide to purchase through the links below, we may receive a commission. After relying on TikTok and massive filter libraries to gain popularity, CapCut now seeks to drive its revenue.Our team is dedicated to finding and telling you more about the products and deals we love. SEE ALSO: ByteDance Extends Business Review Cycle from Two Months to A QuarterĪ paid CapCut Pro version was launched in the United States, Brazil, Europe, and other regions, featuring cloud storage space and additional customizable functions.ĬapCut has gathered many loyal users through free downloads for two years. The filters and special effects promoted by CapCut vary between different markets, such as filters with film-like effects and creative fonts in Japan and Southeast Asia, and punk-style filter effects in the United States and Britain. Creators of popular video filters and effects may be rewarded with up to $1,000. According to Diandian, CapCut experienced two surges in download volume in the United States, one in mid-May 2021 and the other in late October 2022.Ī creator recruitment plan is available on CapCut’s official website.

TikTok, ByteDance’s most popular app globally, was used to attract new users for CapCut. Jianying’s download volume increased sharply in the first three months of its launch.įollowing the success of Jianying in China, CapCut was launched worldwide. According to Diandian, CapCut’s global revenue in January was $800K, of which the US market accounted for more than half.ĬapCut has a sister app named Jianying, featuring simple and easy-to-use functions and tools for creating videos. According to data.ai’s January report on China’s non-game apps for iOS and Android devices, CapCut entered the top 30 apps list by revenue. Lianmeng focuses on products for photography and video editing.įigures from data.ai and Diandian showed that CapCut’s MAU exceeded 200 million in January this year, up from 150 million in July 2022.ĬapCut is now beginning to yield revenue.

According to a report from local media outlet Baijing, CapCut is now exploring commercialization.ĬapCut was developed by Shenzhen Lianmeng Technology Co., Ltd., which was acquired by ByteDance in 2018. CapCut, a video editor owned by Chinese tech giant ByteDance and lesser known compared to TikTok, has obtained 200 million monthly active users (MAUs).

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